www.MatchMovegames.com launches, promises to serve Southeast Asia’s 50 million casual gamers; offers hit games from top developer.

Singapore, 7 September 2009 – Singapore-based MatchMove Games believes that what the world needs now is hours of fun, distraction and friendly competition. Oh, and zombies to shoot.

“There’s no shortage of things to worry about in 2009, and the world needs to remember that there’s still a lot of fun to be had,” observes Shailesh Naik, CEO of MatchMove Games. “We believe the cure is simple: everyone should play games.”

“If you’ve ever squealed with delight after finally solving a puzzle or leaped for joy as you found the last hidden object on your computer screen, then you probably know what I mean. If you don’t, then you are missing out on one of the most therapeutic – and delightful –experiences a person could have.”

Naik is referring to the craze moving across the globe known as casual games, the fastest growing segment of the world’s US$ 100 billion video gaming industry. One of the regions contributing to that growth is Southeast Asia, which is estimated to host some 50 million casual gamers.

Singapore-based MatchMove Games has announced the launch of its new online game distribution platform (www.MatchMovegames.com). Aimed at the Southeast Asian market, the company already offers 125 of the most globally popular casual games, including titles from leading global publishers PopCap Games, Alawar Entertainment, and Playrix, with new titles being added every day.

“The market in Southeast Asia is exploding,” says Naik. “Be it in Singapore, The Philippines, or Indonesia, the number of active casual gamers, especially social gamers, is increasing exponentially. They are all united by their love for games, which transcends nationality, language and culture.”

MatchMove Games offers users the best casual and social game titles, allowing them to either play games for free online or download trial versions to their PCs. MatchMove Games has teamed up with some of the most renowned casual game developers in the world.

Headlining the list is PopCap Games, whose bestselling title Bejeweled® has sold more than 25 million copies globally. Other PopCap Games titles available to play include sequels Bejeweled® 2, Bejeweled Twist and the emerging favourite Plants vs. Zombies™.

Some of the hit titles available from Alawar Entertainment include Farm Frenzy, Hotel Mogul, The Treasures of Mystery Island and Magic Ball 4.

Focus on Casual Gaming

MatchMove Games is setting its sights on casual and social gaming, spurred by game play on popular social networks such as Facebook, and the rise of new game content from developers around the world, including Asia.

“We promise fun and outstanding games for everyone. We also aim to provide the widest choice, at the lowest price,” says Miguel Bernas, Chief Marketing Officer. He adds that users will be able to play games for free and MatchMove’s online store is in the works to allow users to purchase and download games to their PCs.

“When people think computer games, there is a tendency to think of console games or titles with the budgets of Hollywood movies. But there is a much more exciting world of gaming out there that attracts a much wider, often surprising, audience,” says Bernas.

Surveys by Alawar indicate that 58% of their players are female, while PopCap Games estimates that over 75% of its audience is over the age of 29.

“What’s interesting is that if you asked the majority of this audience, they would never identify themselves as a ‘gamer.’ And yet they spend just as many hours playing games online as the so-called ‘hardcore’ gamers,” observes Bernas.

“These casual gamers are the same people that have the money to spend, make purchasing decisions at home and are probably playing games on their laptop at the office right now. MatchMove Games promises to be an excellent platform for advertisers as well.”

Vision for the Future

Casual and social games are just the first step for MatchMove Games. “In our current incarnation, we are a games provider. In the future, however, we will be a one-stop destination for all forms of digital entertainment. We plan to offer not just games, but also a social network where customers can play with friends and make new ones,” says Naik. “Our vision is to be the first place people in Asia-Pacific visit for digital entertainment.”

“We believe that everyone deserves entertainment. Thanks to the internet, we can provide healthy and affordable fun to millions of gamers across the region. You can call us crazy, but it’s our little way of making the world a better place.”

About MatchMove

MatchMove helps online businesses increase revenue, user engagement and loyalty through the strategic use of its sophisticated games, social networking and site gamification platform. Major corporations worldwide use the customisable, cloud-based MatchMove solution to rapidly establish their own branded games and apps catalogue with full-featured social networking, mutliple monetisation and e-commerce options, and with the ability to collect mobile payments anywhere in the world. Headquartered in Singapore with offices across Asia and the US, MatchMove is the exclusive games, social networking and gamification solution provider for many leading globally recognised online brands, telcos and mobile operators, media companies and entertainment providers that together have a combined base of more than 250 million users.

For media inquiries, please contact:
Nate Wang
VP – Marketing
MatchMove Games Pte Ltd
nate@matchmove.com

For business/partnership inquiries, please contact:
Nelly Jimron
VP – Business Development
MatchMove Games Pte Ltd
nelly@matchmove.com