MatchMove, the regional leader in digital entertainment technologies, today launched the latest version of its patent-pending AppKungFu© social and gamification platform.

Making use of the latest in social networking technologies, the newest version of AppKungFu© allows any business owner to socialize their website within minutes. Through the clever use of plug-and-play widgets, MatchMove’s customers are able to rapidly enhance their websites with more than 140 different social networking features with minimal technical skills or resources. The extensive list of features includes content selection, friend profiles, customizable virtual currency, a full-scale gifting system and more.

Premium users will be able to set up their very own social networks, complete with top-quality social multiplayer games in as little as 2 weeks. While games are the primary type of content available today, the platform can easily power and socialize music and other forms of digital entertainment. Powered by secure, cloud-based technologies, the platform comes in 7 languages with more to be added later this year.

“This is a direct response to our customer needs: they do not want to depend so much on 3rd party networks like Facebook. They now want to create their own social networks and interest graphs, complete with gamification solutions and their own app stores. Since we already had the technology built for games, we embarked on a multi-million dollar development to make the solution available to our global customers in bite-sized widgets, so they can use it at their own pace, in a way that works best for them. We have made it even easier and faster for our clients to create their own social networks for digital entertainment to accelerate traffic using the premium games that we offer”, said Shailesh Naik, CEO of MatchMove.

Nate Wang, VP Marketing at MatchMove, said “We’re delighted to be the first in the world to offer a unique solution like AppKungFu© and judging by early customer feedback we have a winner here. Our goal is to ensure AppKungFu© integrates seamlessly with even the largest, most complex websites in the world. We want our customers to be able to morph their existing sites into social networking, gamification or app store eco-systems in just 2 weeks. We don’t want our clients to replace their sites. They’ve already built up a reputation and branding. We want to help them build upon that and bring their sites to the next level. Fast.”

The new version of AppKungFu© is available at www.appkungfu.net.