February 4th, 2013
Sportcraft Partners with MatchMove to Develop Online Gaming Platform

LA JOLLA, CA AND NEW YORK – MatchMove, a rising technology company and recent winner of the Red Herring 2012 Global 100 Award, has been chosen as the exclusive games platform provider for leading sporting goods giant, Sportcraft which is owned by brand development and licensing company – Authentic Brands Group.
Founded in 1926, Sportcraft’s reputation for high quality, value oriented recreational sporting goods is known the world over, with more than 1,000 retailers globally. In a bid to stay competitive in today’s internet-age, Sportcraft will now use the MatchMove platform to increase online brand presence and customer loyalty.

“One of our key expansion strategies in 2013 is to incorporate online, mobile and social media based gaming platforms to target our young consumers. MatchMove adds the level of user engagement required to market to this demographic. We’re excited to receive a wide variety of top quality sporting games through the experts at MatchMove”, said John Erlandson, General Manager Consumer Goods of Authentic Brands Group.

MatchMove will provide Sportcraft with a best-in-class social networking platform that will integrate with other leading social sites such as Facebook and Twitter. Through clever use of patent-pending AppKungFu© technology, which facilitates more than 150 social networking features, Sportcraft will launch an engaging online community that offers activities, events, competitions and giveaways.

“MatchMove is committed to providing innovative technologies that support the next generation consumer, and could not be more thrilled to partner with Sportcraft to help them broaden their business with social networking and gamification”, says William Sutjiadi, EVP of MatchMove Americas.

About Authentic Brands Group, LLC

Authentic Brands Group, in partnership with Leonard Green & Partners, is an intellectual property corporation with a mandate to acquire, manage and build long-term value in prominent consumer brands. Headquartered in New York, ABG’s mission is to further enhance brand equity through partnering with best-in-class licensees and direct-to-retail partnerships in apparel, sporting goods, action sports, home, celebrity, entertainment and consumer electronics. The brands ABG owns include Marilyn Monroe®, Prince®, Ektelon®, Viking®, TapouT®, Hickey Freeman®, Hart Schaffner Marx®, Palm Beach®, Exclusively Misook® Christopher Blue®, Sportcraft®, Silver Star Casting Company®, Iron Star®, Hitman Fight Gear® and Sinister Brand®. 

About MatchMove

MatchMove helps online business increase revenue, user engagement and loyalty through the strategic use of its sophisticated games, social networking and site gamification platform. Major corporations wordwide use the customizable, cloud-based MatchMove solution to rapidly establish their own branded games and apps catalogue with full-featured social networking, multiple monetization and e-commerce options, and with the ability to collect mobile payments anywhere in the world. Headquartered in Singapore with offices across Asia and the US, MatchMove is the exclusive games, social networking and gamification solution provider for many leading globally recognized online brands, telcos and mobile operations, media companies and entertainment providers that together have a combined base of more than 250 million users. www.matchmove.com