Digital Marketing Manager

Are You The One? We are looking for an experienced Digital Marketing Manager to join us as we accelerate our global expansion. Key Responsibilities:
  • Define and drive the brand to a range of stakeholders, tailoring messaging and developing marketing campaigns and activities
  • Research, analyse, prioritize and execute marketing campaigns and strategies to increase website traffic, incremental revenue, and new customer acquisition
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
  • Collaborate with agencies and other vendor partners
  • Instrument conversion points and optimize user funnels
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Plan, execute, and measure experiments and conversion tests
  • Brainstorm new and creative growth strategies
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Design, build and maintain our social media presence
  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
Requirements:
  • Proven working experience in Digital Marketing
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Up-to-date with the latest trends and best practices in online marketing and measurement
  • Strong analytical skills and data-driven thinking
  • Experience in setting up and optimizing Google Adwords campaigns
  • Working knowledge of ad serving tools (e.g., DART, Atlas)
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Experience with A/B and multivariate experiments
  • Experience in optimizing landing pages and user funnels
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Culture in MatchMove
  • To work in a fast-moving startup, fun and yet professional environment that recognises and rewards individual contributions and also team success.
  • To work with highly motivated people who are totally focused on winning by combining great teamwork, rapid execution and an uncompromising approach to quality and customer satisfaction.
  • We strongly encourage Innovation, Collaboration, Creativity, and Initiative.
  • Work in a collaborative environment where you can talk to the CEO anytime!
Be A Part of the MatchMove Family! Check us out our Facebook page at https://www.facebook.com/matchmoveratwork/. Kindly send your resume to joinus@matchmove.com with the subject “Digital Marketing Manager”. We regret that only shortlisted candidates will be notified.